Archive
The Fear: The Game website, 2022
Fear: The Game was a pixel-art runner for iOS, Android and the web, built around Deon Taylor’s psychological horror film Fear, with the film’s characters as its runners and the film’s trailer before every game. Darrick Angelone created it. AONE Creative created the concept, organized the team and developed the game and this website, white label for On Chain Innovations LLC, the publisher, which Darrick Angelone also founded. The site is kept here as it ran in 2022.
- 108,653Downloads
- Approx. 90,000Players
- Approx. 87,000Players sent to the film’s site
- March to September 2022Live on iOS, Android and the web
What AONE Creative did
The concept
A deliberate throwback to 8-bit graphics: an endless runner that asks one question, can you outrun your biggest fear? The runners were the film’s characters, among them Rom, Bianca, Benny, Russ, Serena, Kim, Meg and Michael.
The team
AONE organized the team that built the game, with Darrick Angelone as creator and project manager: programming, design, blockchain development and tokenomics.
The game
AONE developed the game for iOS, Android and the web, white label for On Chain Innovations, from a first build in October 2021 to a beta in March 2022 and the full release in July 2022.
The film tie-in
Every session started with the film’s trailer, and approx. 87,000 players, about 97% of everyone who played, went on to the film’s site months before its release.
This website
AONE designed and built this site: the runners, the roadmap, the reward mechanics, the team pages and the FAQ, as they ran in 2022.
Community and marketing
Audience targeting, a social identity and content calendar, influencer outreach, the film’s cast in the content, and the community on Discord and Twitter.
The film
Fear, directed by Deon Taylor and starring Joseph Sikora, Annie Ilonzeh, T.I., Andrew Bachelor, Terrence J, Ruby Modine, Iddo Goldberg, Tyler Abron and Jessica Allain, opened in theaters on January 27, 2023. The game was made with Hidden Empire Film Group. AONE’s marketing plan for the release is in the Fear (2023) case study.
The archive today
The game is no longer offered, and no membership passes or $RUN tokens were ever sold. The roadmap, the reward tables and the team pages read as they did in 2022. The Discord server is closed.
Credits
- Created by
- Darrick Angelone
- Concept, team and development
- AONE Creative LLC, white label
- Publisher
- On Chain Innovations LLC
- Film
- Fear (2023), directed by Deon Taylor, with Hidden Empire Film Group
- Project manager
- Darrick Angelone
- Lead programmer
- Filip Jelic
- Creative director
- Doncel Brown
- Strategic partnerships
- Omar Joseph
- Programmer
- Andro Mikulić
- Blockchain developer
- Marko Ivanković
- Tokenomics
- Ante Sosa
The team as the site credited it in 2022.
See the work on aone.la
The case study
The brief, the build, the rewards design and the results.
The character promo
The game’s promo, on its own watch page.
The Fear (2023) plan
The digital marketing plan for the film’s release.
Branded Games
Mobile games for iOS and Android, and games on Roblox, Fortnite and Minecraft, for film and brand launches.
See Branded Games Book a strategy call About Darrick Angelone